King-complex.

Our culture promotes a certain complex.  It is very simple:

If you are doing something well, you will be rich and famous.

Is that true?

Well, if you are doing great work, people should be following you.  People should be buying your thing, or promoting your service.  People should be talking about you.

You should be remarkable.

With a following and unique tribe comes the ability to capitalize on your work.  You should scale, increase your presence in the market and distinguish yourself from the competition.

Wealth and fame.  It's going to be glorious!

A modern day king living a lonely life of excess and neurosis, just like the good ole days.

Is there an alternative?

If you do something well, you will have a rich and thriving community.
If you do something well, you will impact people's lives.
If you do something well, you will be content and satisfied.

We can actually act on those.  We should start to value them more than likes, followers or money.